#22: Die digitale Transformation der Türenindustrie
In dieser Folge des Podcasts sprechen wir mit Robert Andexer, Leiter der Geschäftseinheit Tür & Smart Products bei MACO, über die radikale Transformation eines traditionellen Produkts: INSTINCT by MACO.
🔑 Was macht INSTINCT so besonders?
Ein System, das mechanische Schlösser durch eine vollelektronische Verriegelung ersetzt – flexibel, sicher und zukunftsorientiert. Von außen eine elegante Tür, von innen eine technologische Revolution: Kein Zylinder, kein Schlüssel – nur Smartphone oder Fingerabdruck.
📈 Insights aus dem Talk:
• Mut zur Veränderung: Wie MACO den Schritt vom Metallverarbeiter zum Anbieter mechatronischer Systeme gemeistert hat.
• Innovation in der Praxis: Warum technologische Entwicklung allein nicht reicht und Stakeholder-Management entscheidend ist.
• Neue Wege der Markteinführung: Vom ersten Prototypen bis zum Showtruck durch Europa – Innovation auch in der Pandemiezeit.
• Zukunftsperspektiven: Sensorik auf Basis des Matter-Standards als nächste Evolutionsstufe.
💬 Warum hören?
Erfahren Sie, wie radikale Innovation auch in konservativen Branchen den Markt revolutionieren kann. Welche Rolle spielen Geduld und strategisches Stakeholder-Management? Lassen Sie sich inspirieren und denken Sie groß!
👉 Teilen Sie Ihre Meinung: Was denken Sie über radikale Innovationen? Wir freuen uns auf den Austausch!
#21: Künstliche Intelligenzen: Wann ist ihr Einsatz sinnvoll und wann nicht? (Teil 1)
Jetzt online: Episode #21 von The State of Innovation mit Bruno Buchberger. Renommierter Mathematiker, Informatik-Pionier und KI-Experte.
🎧 Künstliche Intelligenzen: Wann ist ihr Einsatz sinnvoll und wann nicht? (Teil 1)
Warum Sie reinhören sollten:
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Künstliche Intelligenzen (#KI) revolutioniert Branchen, doch nicht jedes Problem ist dafür geeignet, von KI gelöst zu werden. Bruno Buchberger erklärt, wann der Einsatz von KI effizient ist und wann es Verschwendung oder gar kontraproduktiv sein kann.
💡 Wichtige Erkenntnisse:
1. Zwei Arten von Problemen: Warum KI bei standardisierten Aufgaben wie Logistikoptimierung oder Sprachübersetzungen brilliert, aber bei kreativen, offenen Fragestellungen an ihre Grenzen stößt.
2. KI als Ergänzung, nicht als Ersatz: Wie KI menschliche #Kreativität unterstützt und eine kraftvolle #Symbiose zwischen Mensch und Maschine entstehen lässt.
Praxisbeispiele: Von der Diagnose von Herzproblemen bis zur Verbesserung von Übersetzungen – wo KI wirklich glänzt und wo nicht.
Ethische Verantwortung: Warum blindes Vertrauen in KI problematisch ist und wie informierter, verantwortungsvoller Einsatz zum Erfolg führt.
In dieser Episode teilt Bruno Buchberger wertvolle Einsichten über das transformative Potenzial und die Grenzen der KI. Erfahren Sie, wie Sie KI gezielt einsetzen, um echten Mehrwert zu schaffen, und vermeiden Sie ineffiziente Anwendungen.
#20: Merging Multiple Product Portfolios
In my State-of-Innovation podcast #20 with Reinhold Lüppen, we dive into "Merging Multiple Product Portfolios – and how to manage your stakeholders."
Innovation in product management is not just about new product ideas or market opportunities. It’s about harmonizing diverse product portfolios into one unified, customer-centric strategy. It’s about the decisions that define which offerings stay and which go, aligning with customer value at every turn.
In my conversation with Reinhold Lüppen, a seasoned product management expert, we break down the complexity of merging portfolios after M&As. Reinhold shares his approach to balancing high- and low-end product lines while managing stakeholder expectations and operational demands.
Successful portfolio rationalization is not about preserving everything—it’s about understanding what adds the most value to the customer and knowing when to let go.
Spoiler: We discuss why a “less is more” approach can be surprisingly profitable in post-merger integration.
In this episode, we covered:
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Unified Portfolio Strategy: Designing a tiered structure that reflects different value levels, focusing on functionality at each price point.
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Managing Sales and Product Conflicts: How to avoid decision paralysis and ensure sales teams can confidently recommend the best-fit products.
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Customer-Centric Approach: Streamlining the user experience and reducing complexity to enhance customer satisfaction and loyalty.
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Change Management: Laying out a clear roadmap from current to future states, highlighting the importance of structured change management and calculated decision-making.
#PortfolioManagement #ChangeLeadership #MergersAndAcquisitions
#19: Defining the Role of an Innovation Department – Part 2: From Objectives to Action
In my State-of-Innovation podcast #19 with Lisa Kuttner, Head of Innovation Programs & Intrapreneurship at Raiffeisen Bank International AG we talk about "Defining the role of an innovation department: Part 2: From Objectives to Action."
In this insightful follow-up, Lisa shares how organizations can transform innovation from theory into measurable, actionable outcomes. We discuss the importance of aligning innovation strategies with corporate objectives and avoiding the trap of following trends without purpose.
Key takeaways from this episode:
- The necessity of aligning innovation strategy with your broader organizational goals.
- Why it's essential to challenge traditional frameworks and customize approaches to fit your company's unique needs.
- How to make innovation actionable - moving from abstract ideas to tangible results that can be tracked and measured.
Lisa also tackles a critical question: Should we copy what others are doing just because it’s popular, or should we focus on what works best for our specific goals? Spoiler: It’s time to innovate on top of proven archetypes!
This episode is a must-listen for any leader looking to drive innovation in their organization while staying aligned with their overall strategy.
#InnovationLeadership #Intrapreneurship #InnovationStrategy
#18: Off the beaten path
In this episode, we explore "Off the Beaten Path: When Opportunities Challenge the Strategy."
I had the pleasure of speaking with Jan Tatousek, Senior Business Development Manager Integrated Photonics at TNO | PITC. Jan has extensive experience with Philips and is now deeply involved in the semiconductor and photonics industries. Together, we discuss how stepping off the beaten path can unlock new opportunities, even when they challenge your current strategy.
Key takeaways from this episode:
- The importance of flexibility in innovation strategy when unexpected opportunities emerge.
- Four types of opportunities you’ll encounter:
- Validated Opportunity: Clear potential with proven success.
- Disenchanted Opportunity: Previously promising but now losing traction.
- Seamless Opportunity: High potential and alignment but requires resource allocation.
- Off the Beaten Track: Strongly validated but doesn’t fit the current strategy, like new services for product-based companies.
- How to identify which doors to open in your organization—and yes, even skipping an opportunity requires careful consideration!
This conversation is a must-listen for anyone looking to challenge the status quo and stay ahead in the innovation game.
#Photonics #DisruptiveInnovation #StrategyExecution
#17: Surfing the next wave
In my State-of-Innovation podcast #17 with Reinhard Birke from NTT DATA DACH, Expert in M&A, we talk about:
"Surfing the next wave. How to prepare and how to find the right timing."
Here’s why YOU should tune in:
- If you’re stuck treating optimization as a one-time fix instead of an ongoing, iterative process: We dive into how regular assessments and refinements can help you stay competitive in a fast-paced world.
- If timing is tripping you up in your innovation journey - whether to scale, pivot, or introduce new strategies: Learn how data-driven decision-making can help you determine the perfect moment to act.
- If you're curious about where innovation is heading next - from AI integration to staying agile in an evolving landscape: This episode is packed with insights on the trends shaping the future of innovation management.
#ProcessOptimization #ContinuousImprovement #AI
#16: Balancing Contradictions
In my State-of-Innovation podcast #16 with Lasse Boysen we talk about "Balancing Contradictions – How Dialectical Thinking Can Transform Your Innovation Strategy."
How can a single approach reshape your innovation strategy? Lasse Boysen shares his expertise on dialectical thinking—a method that balances opposing forces to create synergy—and reveals how it's deeply rooted in Chinese business culture. We explore how this approach contrasts with Western perspectives, its applications in AI development, and real-world examples like agile project management.
Key Takeaways ☝:
- Understand the power of dialectical thinking to resolve contradictions and drive innovation.
- Learn why a "win-win" mindset is crucial in cross-cultural business settings, especially between the EU and China.
- Discover actionable strategies for integrating diverse business approaches into your innovation strategy.
#CrossCulturalBusiness #DialecticalThinking #InnovationStrategy
#15: Defining the role of an innovation department
In my State-of-Innovation podcast #15 with Lisa Kuttner we talk about "Defining the role of an innovation department: Experiences, traps, and success factors."
What should an innovation department actually achieve? It’s a question many organizations grapple with, especially when the possibilities seem endless.
In my conversation with Lisa Kuttner, we explore the crucial steps in defining an innovation department's objectives, from aligning with top management's vision to understanding the unique challenges within different types of organizations—whether traditional production companies or highly digitalized firms.
Before diving into objectives, we need to establish clarity: what does “innovation” truly mean in your context? We often use the same terms, but they can mean vastly different things depending on the company’s structure and culture.
Innovation isn’t one-size-fits-all. We discuss the importance of distinguishing between explorative innovation (finding new business models) and exploitative innovation (maximizing current resources). Involving people across the organization is key to understanding these dimensions and setting the right course.
Takeaways:
- Establish a shared understanding of what "innovation" means within your organization.
- Determine clear objectives for each dimension for your innovation department.
- Present different strategic options to senior management and align with business units.
- Define specific activities and use the very tools your department champions to achieve these goals.
#RBI #CorporateStrategy #ExplorativeInnovation
#14: Disruption and Opportunities
In my State-of-Innovation podcast #14 with Franz Kuehmayer we talk about "Disruption and Opportunities: How Innovation as a social process drives progress."
Innovation is NOT a new product.
Innovation is NOT a new technology.
Innovation is a new way of how people are achieving things.
And achieving something completely new.
In my talk with Franz Kuehmayer, one of Europe's most influential thought leaders in the new world of work and a sought-after expert on the future of work and leadership, we create a new perspective on what innovation is.
When looking at innovation from the perspective of a sociologist, one discovers that the "value" of an innovation is determined by one KPI: Are people making use of it?
If we create a deep understanding of what it is that people are trying to achieve, and what it is that people most probably will try to achieve in the future…we may build innovation activities around that.
Spoiler: We will give a possible explanation for the reason why Japan claims to have won the "battle against the floppy disk" just in early 2024.
In this episode, we discussed:
- Innovation as a social process: It's not just about new products or technologies but about understanding and responding to what people are trying to achieve, both now and in the future.
- The importance of looking outward: Instead of focusing solely on developing and marketing new products, companies should consider societal changes and the evolving needs of customers to drive meaningful innovation.
- The broader impact of innovation: Successful innovation leads to new practices and ways of living, with a focus on change management and societal purpose rather than just selling products.
#OpportunityDiscovery #DisruptiveInnovation #TrendResearch
#13: The state of corporate innovation
In my State-of-Innovation podcast #13 with Sabrina Duda, Principal UX Researcher of Stepstone, author & speaker & mentor - 25 years of experience in UX - Accredited UX Professional - MSc Psychology, we talk about:
"The state of corporate innovation: How to discover opportunities and design solutions."
User experience (UX) research can be broadly categorized into two primary fields: generative research and tactical research. Generative research is centered around the discovery of new opportunities that extend beyond current solutions.
Here is why you should listen to that Episode:
- Why you need to differentiate between the type of research you need depending on your innovation scope
- How you can organize generative research and tactical research in your organization
- What will change – and what will probably stay the same in the age of genAI
In this episode we discuss why generative research is crucial for discovering new opportunities and driving innovation, while UX research is vital for optimizing and refining existing solutions. By applying the appropriate type of research at the right stage of the innovation process, innovators can effectively address user needs, stay competitive, and achieve their strategic goals.
By organizing both generative and UX research in a coordinated way, corporations can leverage the strengths of each type of research to drive both innovation and product optimization. A structured approach that includes clear objectives, dedicated teams, collaborative planning, and cross-functional integration will ensure that research efforts are synergistic and aligned with the corporation’s strategic goals.
#CorporateInnovation #DesignThinking #SoftwareDevelopment
#12: To have good ideas, you (don't) need many ideas
In my State-of-Innovation podcast #12 with Este Digue,
Corporate Innovation Alchemist, at MOTUS Mobility Solutions, with a strong background in #mobility and #financialservices, we talk about:
"To have good ideas, you (don't) need many ideas – why it is better to have less ideas going into the funnel."
Este Digue is a seasoned innovator and the architect of Motus’ innovation ecosystem. Her focus is creating innovation programs that enables their innovation portfolio to deliver value in the market. Este led the development of Motus’ Jobs-to-be-Done approach to their corporate innovation approach, for which they were awarded the third place in the European JTBD awards in 2022.
Here is why YOU should listen to that Episode:
- If you are overloaded by getting incremental stuff done and run out of resources for transformative innovation
- If you are challenged in taking or getting a decision on innovation when results seem to be uncertain
- If you have 90days of runway left… here you will learn how to get a decision on innovation!
This episode discusses strategies to avoid getting bogged down by incremental tasks, which can deplete resources needed for transformative innovation. Este provides insights on prioritizing efforts and resources effectively. She emphasizes that having fewer, high-quality ideas is more beneficial than generating many ideas. This approach helps in managing resources more effectively and ensures better outcomes from the innovation funnel. Spoiler: As an innovator you shall understand the job-to-be-done of your most important customer: Your CEO. Innovation is a structured approach to value creation. We need to understand where a company needs to create value as a starting point, and as a guardrail to focus innovation efforts
#OpportunityDiscovery #BusinessAccelerator #LeanInnovation
#11: How an organizations immune system prevents innovation
In my State-of-Innovation podcast #11 with Bernhard Schmidt, Director of Standard Tube Feeding & Powder Business, at Fresenius Kabi Business Unit Nutrition, and highly engaged in Strategic Marketing & Portfolio Management, we talk about: "How an organization's immune system prevents innovation – and how to cure it"
Bernhard works as Director of Standard Tube Feeding & Powder Business at Fresenius Kabi, with over 20 years of experience in the healthcare industry. His previous roles include significant positions at Roche, specializing in business development, product innovation, and digital transformation, driving growth and operational excellence.
Key Takeaways of that Episode:
- How can we anchor innovation in top management as an investment that achieves an expected and predictable result?
- How do we achieve customer-centric innovations instead of relying solely on experience (we have been in business for 20 years and know our customers) and gut feeling?
- How can innovation be triggered from outside of an existing core business – and successfully implemented?
Our conversation uncovers the common internal obstacles that prevent innovative ideas from flourishing within companies, such as entrenched processes, risk aversion, and the adherence to legacy systems. We explore practical strategies to overcome these barriers and foster a culture that embraces change and encourages creative problem-solving.
Whether you’re a leader looking to drive change, a team member seeking to bring new ideas to the table, or an innovation enthusiast, this episode provides the practical insights to help you navigate and overcome the internal challenges of driving innovation within your organization.
#LeanInnovation #OpenInnovation #Healthcare
#10: The underestimated role of standards
In my State-of-Innovation podcast #10 with Karl-Heinz Mayer, Senior Manager for Innovation, Standardization and Technical Platforms at EATON Corporation, and VP Finance at CEN/CENELEC we talk about: "The underestimated role of standards - and how it can boost your innovation strategy"
Karl-Heinz is a very experienced electrical engineer and manager of corporate innovation. He has coordinated Eaton's innovation management for many years, and he build up expertise in standards and regulations as well. In our talk we will investigate how standards can support product innovation, and how an organization may gain competitive advantages by integrating an active or passive standardization strategy into product innovation. You’ll gain insights that are often not on the first thought of an innovator, but can make the difference between make or break of your product innovation.
Key Takeaways of that Episode:
- Standards should be viewed as a vehicle to boost innovation, not block it. They offer a direction for development and investment, ensuring products meet international benchmarks.
- Standards can help you monitor competition and understand the type of products that need to be developed. This insight is vital for setting and protecting your investments in specific developments.
- Standards help address customer needs more effectively by providing a framework recognized at national or international levels. This is particularly crucial for startups to avoid market failure.
For product managers, understanding and integrating standards into your innovation strategy is essential. It not only supports legal and competitive requirements but also drives successful product innovation. Stay informed and proactive about the role of standards to boost your innovation strategy effectively.
#Standardization #CompetitiveIntelligence #ElectronicsIndustry
#9: Opportunity Discovery
In my State-of-Innovation podcast #9 with Tony Ulwick, innovation pioneer, author of books and articles and creator of the "Outcome-Driven Innovation" methodology we talk about: "Opportunity Discovery – A new perspective and lessons learned"
Tony Ulwick is a pioneer in the field of innovation, and his Outcome-Driven Innovation framework has been adopted by some of the world’s leading companies. By tuning into this episode, you’ll gain insights that are not only theoretical but also highly practical and applicable to your own business challenges.
Key Takeaways of that Episode:
- A new perspective on how to become more customer centric
- Real life examples on how to consistently create breakthrough products
- Experiences on how to accelerate revenue growth
Tony gives real-life examples on his ideas as the creator of the Outcome-Driven Innovation (ODI) strategy framework. It helps businesses discover opportunities for value creation by focusing on customer outcomes. Instead of traditional market research, ODI identifies the specific jobs customers want to get done and the outcomes they desire. By understanding these needs, businesses can develop products and services that directly address them, reducing the risk of failure and increasing customer satisfaction. ODI enables companies to uncover unmet needs, prioritize development efforts, and create solutions that provide real value, leading to a competitive advantage and sustainable growth.
#OpportunityDiscovery #LessonsLearned #NewPerspectives
#8: How to innovate in a non-core business area
In my State-of-Innovation podcast #8 with Katharina Lowinski, founder of ryvr.me and former innovation manager with Volkswagen AG we talk about: "How to innovate in a non-core business area – lessons from an innovator in the automotive industry"
In this episode Katharina shares her experience with building up a digital platform out of the core business of a leading automotive company. Short spoiler: when you burn for an idea, make sure to make the management excited about it, as you need them to sponsor your idea. Pick one person that likes your product and can help you raise your voice. It's also important that such a promotor can make sure you have access to resources and experts in the organization. Support is needed if you want to create something new.
What to expect from that Episode:
- What is the rational to innovate in a non-core business?
- Why it is important for a car manufacturer to think about mobility as a whole!
- How to keep the fire burning even in bad weather!
A very important question that we are discussing is "what exactly is the core business?", as that is the ultimate question to gain understanding on what a "non-core business" would be. Is a navigation service core or non-core for a car manufacturer? What about helping people arriving on time at a meeting in urban areas? What about helping people to organize a weekend trip with friends? There are many "jobs-to-be-done" where a car may play an important role.
In a nutshell: Innovating in a non-core business is first of all a question of how you define it, and then a question of how to create a mindset towards helping customers get their jobs done better;)
#AutomotiveIndustry #None-coreBusiness #DigitalPlatform
#7: Customer centricity is a team game!
This is the second podcast of our series with Palfinger featuring Gudula Feichtinger, following our successful first episode with Philipp Eisele.
In my State-of-Innovation podcast #7 with Gudula, head of center of excellence customer & market insights, who was also a co-founder of the first internet service provider startup in Austria, back in 1993, we talked about: "Customer centricity is a team game! – How to align a large organization on customer centric value creation"
In this Episode Gudula explains why "you cannot have a billion dollar idea in a million dollar market", and why it is not sufficient to only look at unmet needs, but to consider value creation potential in a global market.
The topic of the meeting was the significance of customer insight as a strategic group effort and the importance of customizing products to meet customer needs.
What to expect from that Episode:
- How to overcome the risk of overengineering when you are already technically excellent
- How to discover opportunities for value creation in a global market
- How to ensure customer opportunities are being translated into business opportunities in a global organization with many different product lines
#Palfinger #CustomerCentricity #MachineryEngineering
#6: Innovation im traditionellen Maschinenbau
In der 6. Folge mit Philipp Eisele, Head of Product Management Integrated Solutions Loader Cranes bei Palfinger Cranes spreche ich über: "Innovation im traditionellen Maschinenbau – wie man erkennt was Kunden wirklich wollen!"
Das Produktmanagement hat eine Brückenfunktion in mehrfacher Hinsicht. Einerseits wird dort die Unternehmensstrategie in Produktstrategien übersetzt. Andererseits werden Potenziale für Wertschaffung auf Kundenseite erkannt und durch die Weiterentwicklung des Leistungsangebotes umgesetzt. Im Ergebnis muss der Kunde Mehrwert erkennen, für den er/sie auch bereit ist zu bezahlen. Zudem soll der Mehrwert einzigartig sein und Palfinger von Marktbegleitern differenzieren. Und am Ende müssen wirtschaftliche Zielsetzungen erfüllt werden. Keine ganz leichte Aufgabe! Manche sagen, das macht das Produktmanagement ja auch so spannend;)
Darum geht’s in dieser Episode:
- Was sind die drei Kernfaktoren, an denen ein Kunde Mehrwert misst (es ist nicht der Preis!)
- Warum es wichtig ist, in Kundengesprächen nicht an das eigene Produkt zu denken
- Wie man erkennt was Kunden wirklich wollen, und damit kurzfristig Mehrverkäufe generiert
- Wie man das Potenzial für einen neuen Produkt- oder Geschäftsbereich rechtzeitig erkennt
Diese Episode baut auch auf den Aussagen von Stephan Ackermann auf (#2 neue Wege aus dem Innovators Dilemma), der näher darauf eingeht, was zu tun ist, wenn ein Wachstumspotenzial gefunden wird, welches ein komplettes Umdenken der Organisation erfordert.
Aus meiner Erfahrung ist es sinnvoll, nicht nur zu verstehen, was Kunden wollen, sondern auch festzustellen, welche der vielen Needs, denn tatsächlich für die Mehrheit der Kunden relevant und nicht gut erfüllt sind, als Grundlage für strategische Entscheidungen im Produktmanagement.
#Palfinger #Maschinenbau #Innovation
#5: Data Driven or
Human Centric?
In my 5th podcast I talk with Frances Mitchell, director of innovation at Teleflex with a background in medical technology, product design and some practice in the music industry about:
"Data driven or human centric – how to innovate?"
We talk about the difference in how start-ups (fast pace, risk taking) and how corporates (committed to impactful results) innovate in MedTech, and how to combine both in a smart way?
A quote of Frances that I want to share upfront is this one: "The human body and fundamental clinical problems don’t change a lot over time and are stable in our equation. But how to address good solutions for them is what we can affect."
What to expect from that Episode:
- How to build a pipeline for new product development
- How to know that you know enough to take a decision on an innovation initiative
- How to get a bigger picture when looking at platform solutions across different business units
A data-centric innovation approach focuses on using data and analytics to drive decision-making and develop new products or services. This approach relies heavily on collecting and analyzing quantitative data to identify priorities, patterns, and insights that can lead to innovative solutions. An innovation strategy shall always rely on facts and data to validate focus, and to reduce risk of failure.
(ref. podcast episode #3 with Marco De Polo of Roche).
On the other hand, a human-centric innovation approach is focused on understanding the needs, behaviors, and preferences of users or customers. This approach involves conducting research, engaging with users, to create products or services that are tailored to meet specific needs and desires of individuals. An innovator may want to understand all needs of a specific target group, to be sure not to miss a potential opportunity for value creation.
In summary, the main difference between a data-centric and human-centric innovation approach is the primary focus of the approach - data-driven insights versus user-centered design. Both approaches have their strengths and weaknesses, and the most successful innovation strategies often incorporate elements of both approaches. According to Frances it is important to try to really understand what people needs are AND then quantify/validate them. (ref. the Outcome-Driven Innovation framework of Tony Ulwick and podcast episode #2 with Stephan Ackermann of Pöttinger)
#Teleflex #Medtech #Datadriven
#4: Der Venture Client Ansatz in der Praxis
In der 4. Folge des Podcasts mit Christoph Sommer, Venture Lead NEW SPARK bei NEW AG und erfahrener Innovator in der (Energie-) Versorgung, geht es um das Thema:
"Der Venture Client Ansatz in der Praxis – wie finde ich das richtige Problem?"
Durch den Venture Client Ansatz kann die NEW AG schneller auf die Bedürfnisse seiner Kunden eingehen und innovative Produkte und Dienstleistungen entwickeln. Durch die Zusammenarbeit mit Start-ups profitiert das Unternehmen von deren kreativen Ideen und frischen Ansätzen.
Drei Fragen werden beantwortet:
- Wie kann ein Unternehmen die passenden Startups identifizieren und auswählen, um mit ihnen zusammenzuarbeiten?
- Wie kann eine erfolgreiche Zusammenarbeit zwischen dem etablierten Unternehmen und dem Startup gewährleistet werden?
- Welche Risiken und Herausforderungen sind mit dem Venture Client Ansatz verbunden und wie können sie am besten bewältigt werden?
#NEW AG #Energieversorgung #VentureClient
#3: How Decision Making breaks Innovation
In this episode, I cover "How decision-making breaks innovation - and what you can do about it!"
I had the pleasure of speaking with Marco De Polo, an innovation strategist in healthcare whom I had the pleasure to working with for many years. He has spent his career with Roche, and a number of startups in a very global setting.
Here are some key takeaways from the episode:
- Why a company that worked for 7 years on a new technology and invested more than 14 mio. USD, pulled the plug on further investments.
- What the single question would have been in the beginning to avoid that innovation failure.
- How to make your innovation strategy investment ready
Strategy can be summarized in questions like where to play, how to play and how to win. It is important to understand already in the beginning what the business metrics are that must be achieved with a strategy. Marco summarizes his approach on how to identify customer opportunities and how to translate those into business value.
Some ingredients are highlighted as well: Creativity, Rigour and Discipline and why these don’t pair together very well.
#Roche #MedicalDevices #Healthcare
#2: Neue Wege aus dem Innovators Dilemma
Diesmal mit Stephan Ackermann, Director Productmanagement bei Pöttinger Landtechnik und erfahrener Innovator in der Landmaschinentechnik zum Thema:
"Neue Wege aus dem Innovators Dilemma: Wie uns Kunden zu neuen blauen Ozeanen führen"
Drei Fragen werden beantwortet:
- Wie können Kunden helfen, neue Wachstumspotenziale zu finden?
- Warum sollten Needs immer unabhängig von der Lösung beschrieben sein?
- Was tun, wenn ein Wachstumspotenzial gefunden wird, welches ein komplettes Umdenken der Organisation erfordert?
#1: Mastering AI for Innovation and Research
In this episode, I cover "Mastering Artificial Intelligence for innovation research - viewpoints on benefits & risks".
I had the pleasure of speaking with Jan Tatousek, an experienced innovator who has spent his career with Xerox, Apple and Philips on customerentricity and innovation.
Together, we explore how to derive value from the AI "magic" and
exchange viewpoints on AI for innovation research in just 30 minutes.
Here are some key takeaways from the episode:
- A faster and less labor-intensive exploration of unmet needs
- How to establish vigilance against irresponsible AI use
- How AI may serve as a tool for forming innovation partnerships
and ecosystems
I can't wait for you to listen and be inspired!
#AI #Philips #Ecosystems
