Innovation as a methodology, not a miracle.
Martin Pattera delivers keynotes that inspire action and provide concrete frameworks — built on 20+ years of hands-on innovation work with enterprises across Europe and beyond.
About Martin as a Speaker
Martin Pattera
Prior to founding MYLES Strategy & Innovation GmbH in January 2023, Martin spent almost 20 years as Managing Partner at EDIZON Innovation, building it into one of Europe's leading companies for Outcome-Driven Innovation. Over two decades of practice, he built a deep working partnership with Tony Ulwick and the team at Strategyn (USA).
Martin has previously worked on numerous restructuring projects as a senior consultant at Roland Berger and has learned to translate validated customer needs into service offerings that deliver a reliable return on investment.
Speaking Topics
Speaking Topics
Outcome-Driven Innovation®
Developed by Tony Ulwick (Strategyn, USA) and refined over 20 years of practice — Martin brings the world's most rigorous innovation methodology to European enterprises.
Jobs-to-be-Done in Practice
How leading companies use JTBD to build products customers actually want — with real-world case studies from Liebherr, Eaton, Teleflex and more.
The Future of Product Management
How the PM role is evolving and what it takes to build great products in an AI-driven world.
Digital Transformation
Navigating the intersection of innovation, technology, and organisational change — with a proven framework.
What clients say
What clients say
“I really enjoy working with Martin and the team. They have great rigour to their process and deliver quality volumes of impartial data that can be digested in a relatively straightforward way. Always good to have those challenging discussions to drive new ways of thinking — he is an enthusiastic partner in innovation.”
Frances Mitchell Valantič
Director of Innovation Strategy, Teleflex
“Through the application of systematic market research, we can better understand customer needs. ODI methodology enables us to increase customer value and a unique selling proposition. We learned a lot from our customers and for our customers by applying ODI to our innovation management.”
Johann Stickler
Director Engineering, Liebherr Werk Bischofshofen
“We had a product ready and due to the fact that a sales manager left suddenly 'the market disappeared'. To make sure this does not happen again we found JTBD thinking provided by Edizon (now MYLES). We already did several projects together and are now doing internal trainings to implement ODI in our organisation.”
Karl-Heinz Mayer
Director Engineering, Eaton Industries
“In more than 20 years of practice in research targeted to product development I never came across such a valuable and constructive approach as Jobs-to-be-Done and Outcome-Driven Innovation. It is definitely best practice to uncover actionable customer needs and reveal business opportunities.”
Andrea Wirth
Manager Product Planning & Market Research, Mitsubishi R&D Europe
Lectures & Teaching
Lectures & Teaching
Keynote Speaking
Book Martin for your next event
Vienna, Austria
+43 681 844 90 612 · office@myles-innovation.com
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